In the “why didn’t we think of that?” department, the world’s first-ever Lonely Planet store has opened as part of Sydney Airport’s $500 million International Terminal redevelopment. “Airports are strange places,” observes Howard Ralley, sales and marketing director at the Australian publisher. “You’re half-excited and half-bored. Everyone waiting for a flight wants to be inspired or have their attention diverted.” In addition to the brand’s 500 books, videos and travel gear, the two-week old shop offers i-touch screens to deliver expert information fro authors, plus the ability to print custom guidebooks from “Pick & Mix” chapters.
The store was designed by Studio Red, a Sydney-based design studio specialising in retail interior design. Inspired by Lonely Planet’s iconic array of guidebooks, the designers have created a graphic montage of book covers which appear to spring from the wall. A world map displays Lonely Planet photographic images from around the world. Information: Lonely Planet